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Our Brand Portfolio

Al Thiqa General Trading operates a multi-brand strategy, starting with our flagship brand Shahin for rice, pulses, and spices, designed to scale across new product categories.

Our Brands

Premium Brands, Built for Global Markets

Each brand in our portfolio is designed to be instantly recognizable — with a clear quality hierarchy that distributors and retailers can trust.

Shahin

"Trusted Quality. Timeless Taste."

Our flagship premium brand for rice, pulses, and spices featuring a gemstone-inspired quality tier system. Nine tiers — from Diamond to Jasper — each delivering consistent quality.

Explore Shahin →

Shahin Pulses Reserve

Expanding our gemstone quality tier system into premium lentils, chickpeas, and beans.

In Development

Shahin Spices Collection

Curated whole and ground spices bringing the same premium grading philosophy to pure spices.

In Development
Brand Philosophy

Why Our Multi-Brand Strategy Works

Built around customer clarity, consistent grading, and regional market positioning.

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Gemstone Quality Tiers

Intuitive naming hierarchy — PREMIUM (★★★), SELECT (★★), and CLASSIC (★) — eliminating confusion across export markets.

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Flexible Packaging

Available in consumer packs (1kg to 20kg) and wholesale bulk bags (25kg, 40kg, 50kg) with private labeling options.

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Distributor Protection

Territory support and marketing assets designed to help regional partners succeed.

Interested in Distributing Our Brands?

We work closely with regional distributors, supermarket chains, and import partners.